Do you believe in out of sight, out of mind? It is an old saying, but it is definitely relatable to any person. But this old adage is especially true about customer relations and marketing methods. Have you ever been given a product with a company logo or any kind of business information printed on it? Sometimes it comes in the form of a t-shirt, a coffee mug, a charity for cancer wristband or custom made wristbands, a pen or even a flash drive. These promotional products are often used every day, which is a good way to spread the word about your company or business.
It’s easy to understand why these inexpensive and versatile company merchandise can be great additional tools to your existing marketing plan. Compared to any other type of advertising media, the cost per impression is much better and infallible to convert and drive in powerful sales.
To ensure that a brand is at the forefront of a customer’s mind, many organizations and businesses utilize promotional products as a marketing placement tool. But this marketing system has long been exhausted by countless companies as easy fundraising ideas and products and services promotional tools. So, how can you stand out from the competition when using promotional products?
If you’re still on the fence about including promotional products as part of your overall business marketing campaign, listed below are key reasons to help you realize the benefits of using promotional products for your business:
1. Promotional products can act as an alternative business card.
In this modern era, people are getting used to the creativity of companies, so handing out a plain piece of card stock business card won’t get you noticed that well. Giving away a tangible object with enough details about your brand to a potential customer is a better and more fun and memorable way to showcase your contact information. See more here Wristband Monkey
2. Company merchandise can be given away to employees as mini-incentives.
These marketing tools aren’t just for prospects. Employees can be given these items as a sort of reward or gift for good performance or for motivation. These products have a relatively low cost for you, but they are highly-valued by your employees since it acts like a trophy for them.
3. These handy marketing tools can help increase brand recognition.
Brand recognition is the main end-goal for any company’s advertising efforts. Utilizing promotional products can meet both ends since they make your prospects happy, and you can spread the word about your brand, too.
4. Promotional products can act as brand reminders to help create lasting awareness.
You can improve customer relations and encourage customer loyalty by merely giving these products away. The appreciation and gratitude forge a positive link to you and your prospects almost immediately.
5. Company merchandise can physically last for a long time.
Unlike flyers, posters, and business cards that are made of cumbersome paper or card stock, company merchandise is tactile and handy items that last far longer than other forms of advertising.
6. These marketing tools can reach more audience and are actually appreciated more than other forms of the company or product advertisement.
Promotional items usually get interpreted by people as free stuff, and who doesn’t like to receive free stuff, especially when they are usable every day?