Advertising & Marketing

Do you believe in out of sight, out of mind? It is an old saying, but it is definitely relatable to any person. But this old adage is especially true about customer relations and marketing methods. Have you ever been given a product with a company logo or any kind of business information printed on it? Sometimes it comes in the form of a t-shirt, a coffee mug, a charity for cancer wristband or custom made wristbands, a pen or even a flash drive. These promotional products are often used every day, which is a good way to spread the word about your company or business.

It’s easy to understand why these inexpensive and versatile company merchandise can be great additional tools to your existing marketing plan. Compared to any other type of advertising media, the cost per impression is much better and infallible to convert and drive in powerful sales.

To ensure that a brand is at the forefront of a customer’s mind, many organizations and businesses utilize promotional products as a marketing placement tool. But this marketing system has long been exhausted by countless companies as easy fundraising ideas and products and services promotional tools. So, how can you stand out from the competition when using promotional products?

If you’re still on the fence about including promotional products as part of your overall business marketing campaign, listed below are key reasons to help you realize the benefits of using promotional products for your business:

1. Promotional products can act as an alternative business card.

In this modern era, people are getting used to the creativity of companies, so handing out a plain piece of card stock business card won’t get you noticed that well. Giving away a tangible object with enough details about your brand to a potential customer is a better and more fun and memorable way to showcase your contact information. See more here Wristband Monkey

2. Company merchandise can be given away to employees as mini-incentives.

These marketing tools aren’t just for prospects. Employees can be given these items as a sort of reward or gift for good performance or for motivation. These products have a relatively low cost for you, but they are highly-valued by your employees since it acts like a trophy for them. read more


Compared to packaged software and solutions, custom applications are way better to use in a sense that they can be finely tuned to your workflows and integrated with other software that you use for your business. However, developing and implementing them on your own can be difficult. That is why you should outsource such a task to the professionals. But once you have decided to have your app developed by a third party, you are also faced with the challenge of choosing a good software development company. So, how will you work around this?


  • Know how they conduct the development process

During the interview, try to see if the agency is going to be with you throughout the entire project. Typically, good developers will also be interested in your project and will be always there when you need them. While they may be handling several accounts simultaneously, they should still be able to balance their tasks and not leave you in the dark.

  • Check if they have proficient command over platforms

A good software development agency should have command over the many languages and platforms that are being used today, such as Java, PHP, C++, iOS, Android, and Windows, to create applications. Also, they should have a portfolio of working with various clients on various projects. In other words, avoid an agency that market themselves as an expert in only a single app development technology.

  • Prefer a company that is operating locally

While it is fine to outsource a project to an offshore partner, it is better to work with a local developer. This way, you will be able to meet them in person without any time zone issue. Ask yourself questions like, “Is this website development company near me?” or “Can I easily reach this team of developers?”

  • Ensure they provide continuous support

After your app is completed, you may need support in learning how to use it optimally, changing its configurations in case problems arise, or integrating it with other apps you use in running your business. Aside from this, you might also need help in training your people on using the app. For these reasons, you should work with a team of developers who will not cut you loose after the development process is finished. After all, getting their services is a huge investment, and you would want to see some return. Click here Leicester Website Design read more