Responsive Or Adaptive Web Design – Which Way To Go

You do not need a Ph.D. in digital marketing to notice how fast mobile surfing has taken over the world over the years. Statistics show that of all the people visiting different sites, mobile users account for over 15% of these people. What does this mean to you? This trend simply gives you something to ponder about if you have not been targeting mobile web users in your digital marketing strategy. If you look at the strategies associated with content marketing Brisbane firms have to offer, you’ll realize that they are very beneficial, but mobile optimization is what complements all these strategies.

So What Next?

When designing your website, you can make different sites for mobile phones, pc’s and tablets. This is good if you have enough time to keep all these versions of your website updated. Such sites call for a lot of work and time and having a single website that keeps adjusting according to the device accessing it is a better option. Some design techniques can help you achieve the dynamism, and they are the Responsive web design and the Adaptive web design.

Responsive Web Design in A Nutshell.

This kind of web design refers to a web layout in which the content in it adjusts in response to the type of device accessing it. The contents, images and other components of the site stay the same but just shrink and expand to fit the size of the screen. Web designers setting up sites using this style can manage it from one Content management system, something that makes this design simple, convenient and relatively cheap. One downfall of this design is that heavy content loaded on your website, for instance high definition videos, take time to load, especially on the mobile devices.

Adaptive Web Design – What It Is.

This kind of web design was brought to help improve on the cons of the responsive web design. Just like its name suggests, this kind of designs adapts to the type of device accessing the website. It does this as per the capabilities of the device and other features such as the screen resolution. Despite the rigidity of the web content, which remains the same regardless of the device, this layout changes several other design elements according to the device. The templates displayed in the different devices vary, as well as the videos or images that might take some time to load on mobile and low-end devices.

When looking for services associated with content marketing Brisbane has, it is important to consider the cost. The adaptive design is costlier compared to the responsive one. It can also change the original feel of the website if the adaptive feature is planned properly. Lastly, it can confuse customers since the website may look completely different on the various devices accessing it. Digital8


The two designs have their fair share of pros and cons, and this may give content marketing Brisbane firms a dilemma. The adaptive design seems to be the best of the two since more people are switching over to mobile surfing. The perfect way of doing it is using the adaptive layout and bringing the responsive features so as to get the best.

Try checking out digital8 web design Brisbane has for all your web design needs.